Practical advice on formats, quality settings, resizing, and page performance. No padding, no keyword stuffing — just the things that actually matter when you're trying to get a smaller file or a faster page.
The fundamental choice. Covers lossy vs lossless, transparency, photos vs graphics, browser support, and typical file-size differences — with a quick decision guide at the end.
Read guide →What the quality slider actually does, why 75–85% is the sweet spot for most photos, and how to find the right setting for your specific use case without squinting at artifacts.
Read guide →Dimensions matter as much as compression. How to pick the right max width for your context, retina screen considerations, and why resizing before compressing compounds your savings.
Read guide →Why HEIC files from iPhones and camera RAW files won't open in a browser-based tool, and what to do about each. Plus: BMP, very large files, and corrupt images.
Read guide →Images are 50–70% of average page weight. How they connect to Core Web Vitals (LCP, CLS), why format and compression choices have real SEO consequences, and a practical checklist.
Read guide →The four ingredients behind every file's size — pixel dimensions, bit depth, format, and compression — and which lever to pull first when an image is too big.
Read guide →Why iPhones save HEIC, when converting to JPG is actually worth it, how to do it privately in your browser, and how to stop your phone making HEICs in the first place.
Read guide →How much smaller WebP and AVIF really are than JPG and PNG, where each one wins, and how to adopt them safely with fallbacks so nothing ever breaks.
Read guide →Convert or compress dozens of images at once, what to watch for with mixed formats and huge sets, and why doing it in the browser beats upload-based sites.
Read guide →A no-plugin workflow for sizing, formatting, and compressing images before you upload — so WordPress pages stay fast and the built-in features work properly.
Read guide →Why email bounces big photos, what size attachments really need to be, and how to shrink images below the limits without visibly losing quality.
Read guide →The dimensions and aspect ratios that actually matter for Instagram, Facebook, X, and LinkedIn — plus why platforms re-compress your images and how to fight back.
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